Sirius
Satellite Radio NASDAQ: SIRI is one of two satellite radio (DARS) services
operating in the United States and Canada. XM Radio is the other (DARS)
provider . Headquartered in New York City, (with smaller studios in Los
Angeles) Sirius provides 69 streams (channels) of music and 65 streams
of sports, news and entertainment to listeners. Music streams on Sirius
carry a wide variety of music genres, broadcasting 24 hours a day, commercial-free.
A subset of Sirius music channels are included as part of the Dish Network
satellite television service. Sirius channels are identified by Arbitron
with the label “XS” (e.g. “XS120”, “XS9”,
“XS17”). With any Sirius-enabled radio, the user can see the
artist and song information on display while listening to the stream.
The streams are broadcast from three satellites in an elliptical geosynchronous
orbit above North America.
Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television, in which music channels are free of commercials. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee if activated online($15 if activated by phone) is also required. Sirius currently has fewer subscribers compared to competitor XM Satellite Radio, with 5.1 million (as of October 4th, 2006), less than XM's current audience of roughly 6.89 million (as of July 6, 2006). However, Sirius is gaining new subscribers at a faster rate than XM..
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