Harley-Davidson Motor Company (NYSE: HOG) is an American manufacturer
of motorcycles based in Milwaukee, Wisconsin, United States. It is one
of the two remaining American mass-producers of motorcycles (along with
Victory Motorcycles). The company emphasizes heavy bikes designed for
cruising and known for their distinctive exhaust note.
Harley-Davidson motorcycles (popularly known as "Harleys") are
distinctive in both design and sound. Harley-Davidson motorcycles attract
a loyal following (in marketing terms, the owners form a brand community).
Harleys hold their value over time. "A well kept Harley might decline
very little in value, although regular maintenance is required" said
Jason Crane from Alabama.
The Motor Company supplies many domestic police forces with their motorcycle
fleets. Harleys are especially noted for the tradition of heavy customization
that gave rise to the chopper-style of motorcycle. It also licenses its
logo, which is a profitable side business ($41 million of revenue in 2004,
or almost 5% of net income).
Since 1998 Harley-Davidson has also owned Buell Motorcycle Company..